AI · INDUSTRY · BRANDING · BUSINESS
Ideas worth
doing something with.
Two substantial field notes a week—research, judgement and practical implications for people building real businesses.
FIELD NOTE 001
Latest thinking
12 October 2026 · 9 minute read
AI can make the thing. That is no longer the hard part.
As AI makes websites, campaigns and software easier to produce, the real advantage shifts to judgement, distinctiveness and follow-through.
Read the field noteTHE USEFUL VERSIONWorth opening.
Worth opening.
Worth keeping.
Twice a week at most. One clear signal, what it changes and something practical to do next.